Last Fall male targeted magazine Esquire made the news because of one of their covers. On the occasion of their 75th anniversary, they featured a
panel of moving words and flashing images displayed on electronic ink.
Electronic paper, also referred to as electronic ink, is a new display technology that mimics the appearance of ordinary ink on paper and it is an evolution of flat panel displays towards efficiency and user-friendliness. A few notes on how each of them work.
Liquid Crystal Displays (LCDs), like the ones on our laptops, mobile phones or PDAs, use a technique called backlight. Millions of pixels in front of a light source are turned on, off or regulated in intensity through light valves that control the passage of light.
In electronic paper displays, that still currently exist only in monochrome version, electrically charged micro spheres or pigment particles, move on the display to indicate the presence or absence of content. Depending on the type of display, when voltage is applied to them micro spheres will rotate and make their white or black side face up, whereas the particles will either move to the front or the rear of the display, where they will appear dark.
Electronic paper displays have clear benefits over the flat panel displays. They use less power, because they can hold text or images indefinitely without drawing electricity, they are lightweight, you can read on them in any light conditions and they are less tiring than LCD screens, since image is more stable and the display doesn't direct light towards your eyes.
Other than an anecdotical Esquire magazine cover, electronic paper has reached the consumer market primarily in the form of e-readers, like the
Amazon Kindle or
Sony Reader. On a different area Motorola created a low cost mobile phone targeted to developing countries, the Fone F3 aka. the Motofone.
The digital age is pushing the publishing industry to rethink their business, and electronic ink is making them explore new formats. E-readers can refresh content, store multiple works and download new material from the internet, they provide a seamless reading experience and there even exists flexible electronic paper. Combined with a touch panel, they could allow users to annotate pages in electronic books or edit documents with a digital stylus, bringing the feel of printed paper closer. It's only a matter of time that they will support color and its uses will expand to other areas.
Technology progresses, but still there will always be people who will prefer the sensorial experience of printed paper, its smell, its different textures and qualities, the pleasure of turning pages over and maybe even the stains of ink on your fingers after having been reading the newspaper.
http://www.esquire.com/the-side/video/e-ink-cover-video